Selling across Africa starts at home

A Kenyan food processor once received an encouraging enquiry from a supermarket buyer in Uganda. The buyer liked the product, the packaging looked attractive, and the first order was within reach.

By Lydiah Kiburu 1 month ago

Expanding your business through digital trade: What every Kenyan SME should know

The opportunity is exciting. The transaction, however, is not always straightforward. How will the payment be made? How does each party verify the other's identity?

By Lydiah Kiburu 1 month ago

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How to collaborate without losing control of your business

Small businesses can collaborate in sourcing and purchasing, logistics and delivery, supplying large contracts, and accessing new markets.

By Lydiah Kiburu 3 months ago

How data can be the bedrock of your enterprise's growth

Small businesses can accelerate growth and build trust by using everyday business data to make smarter decisions, improve reliability and unlock new financial opportunities.

By Lydiah Kiburu 3 months ago

How to build a good business that others can trust

Trust is one of the most important assets that a business can build.

By Lydiah Kiburu 3 months ago

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From insight to action: How small businesses grow

SMEs must move from ideas to action using networks, trust, data, and simple systems to unlock growth in a fast-changing economy.

By Lydiah Kiburu 4 months ago

Small business, big ecosystems: From insights to action: The next step for small businesses

Small businesses are no longer defined only by what they produce or where they are located, They are increasingly defined by how they participate in the broader economy.

By Lydiah Kiburu 4 months ago

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How data can be the bedrock of your enterprise's growth

Fast-growing businesses are those that combine experience with data. For many small and medium enterprises, the word "data" can feel distant or technical.

By Lydiah Kiburu 4 months ago

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Small businesses grow faster when they work together

Businesses do not have to choose between working together and competing. They can do both, depending on where value is created.

By Lydiah Kiburu 4 months ago

How consistency, reliability spur growth of your business

Business growth depends not only on marketing but also on consistency and reliability, which build customer trust and long-term relationships.

By Lydiah Kiburu 4 months ago

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An open letter to SMEs: Do you know your customer's customer?

An open letter urges SMEs to look beyond their direct clients and understand their customers' customers as a powerful strategy for deeper growth and stronger value creation.

By Lydiah Kiburu 5 months ago

Small business, big networks: An open letter to SMEs

Did you know that your suppliers are your first advantage?

By Lydiah Kiburu 5 months ago

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From trust to growth: the rise of micro-multinationals

In digital markets, trust functions as critical infrastructure, enabling the growth of micro-multinationals by ensuring reliable systems and consistent institutional responses.

By Lydiah Kiburu 5 months ago

Why apologies matter as much as fixes in digital business

For leaders running digital businesses, the lesson is clear: fixing a technical problem does not automatically restore customer confidence

By Lydiah Kiburu 5 months ago

Why customers often adopt technology through social networks

Customers often adopt new technologies through social networks because enterprises increasingly invest in digital channels, data platforms, and automation to boost efficiency.

By Lydiah Kiburu 6 months ago

The silent exit: A signal digital businesses should never ignore

In African markets, complaints carry a social cost. Many customers do not want to jeopardise their relationship with the service provider, because they believe in long-term relationships.

By Lydiah Kiburu 6 months ago

Why technology adoption fails even when it works

This "silent exit" by customers from digital platforms is the most expensive failure mode of all, because it arrives without warning and is detected too late.

By Lydiah Kiburu 7 months ago